How Construction Companies Can Promote Their Work

Allen McEachern.

Content is king! In the age of search, content does a lot to drive organic search to our businesses. Keeping fresh content rolling of the press is a sure way to improve SEO and get clients through the door. Why not show them what you do. Create a social media page or a portfolio site where prospective clients can see your completed work. A commercial photographer specializing in interior and architectural photography can do a lot to help promote your business. Have a question? Get in touch. Here are some images I did for Construction Panache in Mont-Tremblant.

3 Reasons Why You Need A Good Portrait

By Allen McEachern.

Who doesn't have a social media account today? Are you representing a business? Are you a professional? An entrepreneur? When was the last time that you made an objective review of the images you present of yourself on-line? It might be time to enlist the services of a professional photographer to help streamline your image. Here are three ways that a good portrait works to your benefit.

1. A strong confident portrait is often the first impression others get of us. How many times have you been contacted by someone you don't know? How many of us go and search the person on the internet? We look for a picture, make our impressions. People in business need to be in control of their image. A current, professional portrait is a good way to stay ahead.

2. A professional portrait does not have to be a boring headshot. This is a great opportunity for you to take charge and control the message, to sculpt the opinion that other people form about you. Get creative, let your personality shine. Be yourself. It will work in your favour.

3. Portraits add a human element to the buying process. Like true horror, what we do not see is often more scary than what we do see. Show people your confidence. Make you and your staff available to be seen. Make a human link by showing yourself. Remember, a website is always open for business. Putting a good portrait on your about page can make sure there is someone in the store at all hours.

Photographing Big Corporate Events

By Allen McEachern.

Photographing large, multi-day corporate events is something I truly love to do. The combination of all the moving parts that make these events so amazing also offer a lot of visual stimulation and inspiration for me. Large scale production - lights, sound, sets, talented and interesting speakers, access to industry leaders, creative spaces, other production teams, tons of people, networking, movement, working as a team, 12+ hour days, working closely with clients, sending images to media in almost real time, seeing your work live beyond the event, capturing a moment, sculpting a message...all of this without loosing site of why I am there...to create strong, clean, visually engaging creative content to help my client market, promote, share, sell, and explain. Do you attend large corporate events? What are your thoughts and experiences? Below are a few of my favourite images from events I photographed in 2016.

Follow Along on Instagram

By Allen McEachern.

I have made a commitment this year to exploring the potential of Instagram. My plan is to use the platform to share assignment work during 2017. I am welcome to any suggestions or feedback you can offer as to how to get the most (fun) out of using it. All comments welcome. Please follow by clicking the link below.

https://www.instagram.com/allenmceachern/

New Portraits

By Allen McEachern.

A few new additions to my People Portfolio. 

Normand Laprise of ToquéPatrice Demers of Patrice Patissier

Canada's 100 Best Restaurants - Photos By Allen McEachern

By Allen McEachern.

During the dark winter days of January I was engaged by Canada's 100 Best Restaurants Magazine to complete an assignment to cover restaurants in Montreal and area for inclusion in this year's publication. My mandate was to create a mix of editorial style images of food, dinning room interiors, and portraits. I had the great pleasure of meeting and working with some of the most front facing culinary professionals in Montreal. The final ranking results are in, the winners announced, and my photos are live and published. Here are a few of my favourite shots and links to their position on Canada's 100 Best Restaurants.

#2 Toqué! - http://canadas100best.com/no-2-toque-2017/

#3 Joe Beef - http://canadas100best.com/no-3-joe-beef-2017/

#22 Cabane à Sucre au Pied de Cochon - http://canadas100best.com/no-22-cabane-a-sucre-2017/

#38 Maison Boulud - http://canadas100best.com/no-38-maison-boulud-2017/

#56 - Le Club Chasse et Pêche - http://www.leclubchasseetpeche.com

3 Characteristics Art Directors Look for When Booking Photographers

By Allen McEachern

There are many ways in which commercial contracts arrive for photographers. Some include the obvious; word of mouth referral, powerful SEO on our portfolio sites, publication credits, being in the right place (local SEO)...the list goes on. All this goes to say that you already have the caliber of work needed to be on the radar. But I want to go deeper and get into three specific traits that Art Directors look for when booking, and re-booking commercial photographer. Like I said, we are working with the assumption that your body of work is competitive...

1. Are you an asshole? Sorry for the language, but it really is the best word here. As creatives, we need to have a strong ego, it helps us get through slow times, and also defines much of who we are and how well we preform. But we need to keep it in check. Be humble, listen, think before you speak. Be easy to work with. Add something creative and positive, that's why you are there. No one wants to work with someone that is difficult, over aggressive, inattentive, or rude. Put on the charm, be graceful, smile. You would be surprised how far this will all go to your benefit.

2. Are you available? So many times I have "got the job" because I responded in a timely manner, I was precise in my responses, and I was flexible with my scheduling. We all have busy lives... wives, husbands, kids, clients, travel, etc. etc.. Chances are if an art director is contacting you it is because they already have an interest in working with you. Make it easy for them and all the other people involved in the production. Be flexible, be available, be reasonable, and expect the same in return. 

3. Do you deliver? Commercial photography (advertising / corporate / editorial) can be high stakes. Tight timelines, limited availabilities, always a budget to consider and so on. Are you able to deliver the expected result on time, on budget? Even better, deliver before the deadline, save the client money if you can, but do what you say you can. Actions always speak louder than any words, promises, or excuses. Customer service is super important to remember. It is what helps define our brands, creating positive experiences, keeping us memorable and remembered for the next time.

 

A CEO, The Best Chocolate, & Viral Fitness

Three new additions to my portrait portfolio. Mark Weinberger - CEO of Ernst & Young, Christine Blais - World Champion of Chocolate, and Marc Fitt - International fitness model and viral personal brand.

Pro Camera Equipment - Own vs. Rent

By Allen McEachern.

Owning and maintaining a professional camera kit is expensive. Camera technology in my opinion makes a big step forward every two to three years. I plan my upgrades around this schedule. Considering the price of the professional Canon and Nikon Digital Single Lens Reflex (DSLR) these days, costs can add up very quickly. Add to this increased memory - CF cards as well as hard drives, and upgrades become an anticipated and planned for cost of doing business. Lets say for argument sake, $5000-$14 000 every two - three years, just for cameras and memory. What part of the budget is left for lenses? Again, in my opinion, lens technology moves slower than camera tech. Lenses should need to be updated much less often. 

All this to answer a question I am asked a lot...update camera or lenses or both? My response, get on a schedule of camera updates every 2-3 years. Sell your old cameras to off-set the upgrade costs. Buy used if you can. Decide if you need the top of the line cameras. Next, look at what you shoot. What lenses do you use the most? What subject matter do you shoot the most? Portraits? Landscapes? Sports? Or a mix of subjects. The idea with lenses is to build a base kit that covers your needs. Personally I have the following...85mm f1.2, 100mm Marco f2.8, 16-35mm f2.8, 24-70mm f2.8, 70-200mm f2.8, 1.4 Extender, 2x Extender. I have a useful mix of specialty lenses (85mm & 100 Macro) plus a standard selection of zooms and extenders. This kit allows me to shoot almost everything that I regularly cover. Now, what about the add on's that we occasionally need? One word, RENT! Renting is a great way to stay asset light and expand your kit as you need it. I would argue that it helps to keep costs down. A rental costs money, but this should be part of your billing if you are operating properly. Imagine a 200mm f2 (awesome lens that I regularly rent). The cost of this lens is about $7500 +/-. How often will I need this lens? How else could I use $7500? How much more insurance will I need to cover this one piece if I owned it?

My point is, save your money. Buy what you need, when you can afford it and pay with cash you have. Rent the equipment that you require to fill in the holes in your kit, when you need them. I see photographers going out of business, drowning in debt, trying to keep up. Appearances are important, looking professional is important, being business savvy is a skill. Buy used, build a base kit of lenses, rent what you need when you need it. What are your thoughts on this?

SHAMBHALA - A 5 DAY PARTY

By Allen McEachern

I recently returned from a week in Salmo, British Columbia where I was documenting the work of the 130+ person volunteer Medical team at Shambhala. Shambhala is a 5 day (and night) outdoor electronic music festival that attracts an international crowd. Over 15 000 people attend, and a small city takes shape. Drugs are prevalent, no alcohol is allowed. Harm reduction, and drug education associate freely in a way that rarely is seen, perhaps unique to Canada. Six different stages keep non-stop musical line-ups rolling from 1PM- 6AM daily. There really is nothing like Shambhala. I can't wait to go back. Here are my Shambhala photos. Click on an image to open a lightbox of the gallery.  (Handheld / Available Light / 85mm f1.2 / 50mm f1.2 / 24-70mm f2.8 / 70-200 f2.8 )

 

 

Leave A Branded Item Behind

By Allen McEachern.

Photography is a very competitive business with many great photographers all going after the same clients. Often, the contracts go to the photographers whom not only know how to shoot, but who also know how to stand out and get noticed. A simple way to be remembered is to leave the client with something that contains your branding. One item that I currently use is a branded pen / USB combination. My supplier is USB Memory Direct. I like the pen / USB combo because it is a useful item that won't just be trashed at the end of the day. I use these to deliver back up images, small sample portfolios, bio info, etc..... Getting noticed is the start, being remembered is the road to being hired when the right job comes along. Leave something behind. 

Joseph C. Papa - Chairman & CEO, Valeant Pharmaceuticals International

By Allen McEachern.

C2 Montreal 2016 Photo Highlights

By Allen McEachern.

AMT - Inauguration du Centre de Maintenance Lachine

By Allen McEachern.

C2 San Francisco + EY Winning Through Disruption

By Allen McEachern.

I recently had the great pleasure to travel to San Francisco to photograph a 4 day C2 Montreal event produced exclusively for the global accounting firm Ernst & Young. Here are a few of my favourites from day 3 and 4.

MONTREAL ARCHITECTURE & INTERIOR PHOTOGRAPHY

By Allen McEachern.

Architecture & Interior Photography - a new portfolio page http://www.allenmceachern.ca/building-design. A collection of client work shot over the last 6 months in Montreal, and the Laurentian mountains of Quebec. Below are a few images from the collection.

Snow Polo Tremblant Semi Final & Final Photos

By Allen McEachern.

Snow Polo Tremblant Quarter Final Photos

By Allen McEachern.

Photos highlights from the Quarter Finals matches of the Snow Polo Tremblant International Tournament. #SnowPoloTremblant

Snow Polo Shoot Prep - What's In The Bag?

By Allen McEachern.

Newswear Foul Weather Chest Vest / Canon EOS 1D Mark IV x 2 / Canon 70-200mm f2.8 / Canon 85mm f1.2 / Canon 24-70mm f2.8 / Canon 200-400mm f4 w/1.4 Converter / Canon 16-35mm f2.8 / Canon 600EX-RT / Canon 580 EXII / Gitzo Carbon Fiber Monopod / 200GB CF Cards / 2 x 4AA Ansmann Batteries / Swiss Army Knife / MacBook Pro / LaCie 500GB Rugged Drive / ScanDisk CF Reader / Lens Cloth / Business Cards / Note Book / Pen / iPhone / Headphones