Photo Content for Small Business Marketing
By Allen McEachern.
Content is king and it is everywhere. Content marketing is essential for small business to be found in today's digital market place. Our clients, new, existing, and potential, all interact with content across a multitude of platforms - Instagram, Facebook, LinkedIn, Twitter, Pinterest, our websites, blog posts, search engines, and the list goes on... Adding strong visual content to our marking mix can dramatically enhance the chances of being found by clients, and more importantly remembered; or even better, having our content shared.
Small business owners can use photography to their benefit. Here is a great example. Haricot Traiteur in Montreal has hired me a few times now to create content for their marketing. In one day we created multiple images that were used throughout a six month period - Facebook posts, portfolio updates, email marketing etc.
One day of photography = six months of content. Do you want to learn more about how photography can help your business be found, be remembered? Contact me to find out how I can help you. Follow me on Instagram to see how I am helping small businesses become discoverable.
New Portraits
By Allen McEachern.
A few new additions to my People Portfolio.
Normand Laprise of Toqué & Patrice Demers of Patrice Patissier
Canada's 100 Best Restaurants - Photos By Allen McEachern
By Allen McEachern.
During the dark winter days of January I was engaged by Canada's 100 Best Restaurants Magazine to complete an assignment to cover restaurants in Montreal and area for inclusion in this year's publication. My mandate was to create a mix of editorial style images of food, dinning room interiors, and portraits. I had the great pleasure of meeting and working with some of the most front facing culinary professionals in Montreal. The final ranking results are in, the winners announced, and my photos are live and published. Here are a few of my favourite shots and links to their position on Canada's 100 Best Restaurants.
#2 Toqué! - http://canadas100best.com/no-2-toque-2017/
#3 Joe Beef - http://canadas100best.com/no-3-joe-beef-2017/
#4 Le Vin Papillon - http://canadas100best.com/no-4-le-vin-papillon-2017/
#13 - Maison Publique - http://canadas100best.com/no-13-maison-publique-2017/
#22 Cabane à Sucre au Pied de Cochon - http://canadas100best.com/no-22-cabane-a-sucre-2017/
#34 Bouillon Bilk - http://canadas100best.com/no-34-bouillon-bilk-2017/
#35 Foxy - http://canadas100best.com/no-35-foxy-2017/
#38 Maison Boulud - http://canadas100best.com/no-38-maison-boulud-2017/
#45 Park - http://canadas100best.com/no-45-park-2017/
#56 - Le Club Chasse et Pêche - http://www.leclubchasseetpeche.com
Food Photography from Montreal's Haricot Traiteur
I recently had the great pleasure of working with Montreal's Haricot Traiteur and Mont-Tremblant based visual communications firm Le portique. Our goal was to create 10-14 images that Haricot could use for their new website launch and for general marketing. Here are a few of my favourite images form this great food shoot!
CRU
Cru is a blog. A collection of assignment and personal work, interests, and information.
