Montreal Portrait Photographer

Photo Content for Small Business Marketing

By Allen McEachern.

Content is king and it is everywhere. Content marketing is essential for small business to be found in today's digital market place. Our clients, new, existing, and potential, all interact with content across a multitude of platforms - Instagram, Facebook, LinkedIn, Twitter, Pinterest, our websites, blog posts, search engines, and the list goes on... Adding strong visual content to our marking mix can dramatically enhance the chances of being found by clients, and more importantly remembered; or even better, having our content shared. 

Small business owners can use photography to their benefit. Here is a great example. Haricot Traiteur in Montreal has hired me a few times now to create content for their marketing. In one day we created multiple images that were used throughout a six month period - Facebook posts, portfolio updates, email marketing etc.

One day of photography = six months of content. Do you want to learn more about how photography can help your business be found, be remembered? Contact me to find out how I can help you. Follow me on Instagram to see how I am helping small businesses become discoverable.

3 Reasons Why You Need A Good Portrait

By Allen McEachern.

Who doesn't have a social media account today? Are you representing a business? Are you a professional? An entrepreneur? When was the last time that you made an objective review of the images you present of yourself on-line? It might be time to enlist the services of a professional photographer to help streamline your image. Here are three ways that a good portrait works to your benefit.

1. A strong confident portrait is often the first impression others get of us. How many times have you been contacted by someone you don't know? How many of us go and search the person on the internet? We look for a picture, make our impressions. People in business need to be in control of their image. A current, professional portrait is a good way to stay ahead.

2. A professional portrait does not have to be a boring headshot. This is a great opportunity for you to take charge and control the message, to sculpt the opinion that other people form about you. Get creative, let your personality shine. Be yourself. It will work in your favour.

3. Portraits add a human element to the buying process. Like true horror, what we do not see is often more scary than what we do see. Show people your confidence. Make you and your staff available to be seen. Make a human link by showing yourself. Remember, a website is always open for business. Putting a good portrait on your about page can make sure there is someone in the store at all hours.

Canada's 100 Best Restaurants - Photos By Allen McEachern

By Allen McEachern.

During the dark winter days of January I was engaged by Canada's 100 Best Restaurants Magazine to complete an assignment to cover restaurants in Montreal and area for inclusion in this year's publication. My mandate was to create a mix of editorial style images of food, dinning room interiors, and portraits. I had the great pleasure of meeting and working with some of the most front facing culinary professionals in Montreal. The final ranking results are in, the winners announced, and my photos are live and published. Here are a few of my favourite shots and links to their position on Canada's 100 Best Restaurants.

#2 Toqué! - http://canadas100best.com/no-2-toque-2017/

#3 Joe Beef - http://canadas100best.com/no-3-joe-beef-2017/

#22 Cabane à Sucre au Pied de Cochon - http://canadas100best.com/no-22-cabane-a-sucre-2017/

#38 Maison Boulud - http://canadas100best.com/no-38-maison-boulud-2017/

#56 - Le Club Chasse et Pêche - http://www.leclubchasseetpeche.com

A CEO, The Best Chocolate, & Viral Fitness

Three new additions to my portrait portfolio. Mark Weinberger - CEO of Ernst & Young, Christine Blais - World Champion of Chocolate, and Marc Fitt - International fitness model and viral personal brand.

Leave A Branded Item Behind

By Allen McEachern.

Photography is a very competitive business with many great photographers all going after the same clients. Often, the contracts go to the photographers whom not only know how to shoot, but who also know how to stand out and get noticed. A simple way to be remembered is to leave the client with something that contains your branding. One item that I currently use is a branded pen / USB combination. My supplier is USB Memory Direct. I like the pen / USB combo because it is a useful item that won't just be trashed at the end of the day. I use these to deliver back up images, small sample portfolios, bio info, etc..... Getting noticed is the start, being remembered is the road to being hired when the right job comes along. Leave something behind. 

5 Reasons For A Good Portrait...

By Allen McEachern.

A good portrait can do you a lot of favours. Ask yourself, when was the last time you updated your professional profile picture? Are you using an image from 10 years ago? Are people going to be surprised when they meet you in person? It might be time to update. Here are five reasons to do it now...

1. We all age, it's part of life. Not accepting this is a major mistake in business. Imagine you are to meet someone for a contract. You do your background and look into their on-line identity...usually accompanied by a photo or two...then you meet and the person looks nothing like their on-line portrait. Wow, you have aged...

2. People trust people who are confident. Show a strong, confident and current photo. Establish trust before you even meet.

3. Professional photographers will see things that you don't. Allowing someone trained in looking at people objectively might capture the true you. 

4. This one is a bit dark, but nonetheless true. Say you die tomorrow. Could happen. What will be the picture for your obituary? I know, crazy thought process, but listen...I have been contacted numerous times by grieving family members asking me to "photoshop" a picture for a funeral...something to think about.

5. A professional portrait for business is tax deductible. Engaging photographers helps the local economy.

Here is a portrait I recently shot for a member of the Save The Children Board of Directors


2015 Governor General's Literary Award Winners

By Allen McEachern.

The 2015 Governor General's Literary Award winners were officially announced yesterday. I had the pleasure of working with The Canada Council for The Arts to produce the images of all the winners in Quebec. The images below are the ones that were selected. Click here to see the full preview gallery from which the final images were chosen.

Tremblant Event Photography - Chambre De Commerce Pre-Gala

By Allen McEachern

Two of my favourite annual events to photograph are the Mont-Tremblant Chambre de Commerce Pre-Gala and following Gala d'Excellence. These two events are about a month apart. The Pre-Gala is a casual 5-7 cocktail where the finalists from various categories are revealed. The categories range from Employee of The Year to Business of The Year. The Gala d'Excellence is a more formal affair, with each year having a specific theme. Last year was the 1920's, this year is a Masked Ball. The winners of each category will be announce and honoured for their achievements and contributions to the community. I enjoy these events because of the members of the CCM-T. Mont-Tremblant is a small community, with a tight business network. Many of the members have known each other since grade school. The dynamic is fun, relaxed, but business like. This relaxed approach to business networking is great. People are more at ease, which creates more opportunity to connect.  Below are a few shots from the night. There are many more of my photos from the night on the CCM-T Facebook page.

 

Portrait - Mark Rubenstein - President & CEO Alpine Canada Alpin

Shot on location for Audi Canada at Belle Neige in Val-Morin, Quebec. December 28th, 2013. © Allen McEachern.

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