Mont-Tremblant Commercial Photographer

Snow Polo Shoot Prep - What's In The Bag?

By Allen McEachern.

Newswear Foul Weather Chest Vest / Canon EOS 1D Mark IV x 2 / Canon 70-200mm f2.8 / Canon 85mm f1.2 / Canon 24-70mm f2.8 / Canon 200-400mm f4 w/1.4 Converter / Canon 16-35mm f2.8 / Canon 600EX-RT / Canon 580 EXII / Gitzo Carbon Fiber Monopod / 200GB CF Cards / 2 x 4AA Ansmann Batteries / Swiss Army Knife / MacBook Pro / LaCie 500GB Rugged Drive / ScanDisk CF Reader / Lens Cloth / Business Cards / Note Book / Pen / iPhone / Headphones


3 Ways for Photographers to Use Pinterest

By Allen McEachern.

Pinterest offers the commercial photographer a unique, and powerful tool. Here are three ways that I use Pinterest in my business mix.

1. Create Inspiration / Mood Boards...I use Pinterest to create private mood boards to share images with clients and other team members. These private boards allow me to share images that I like, and that match what the client is describing. The client also shares what they like, what they want to create, sets that match their ideas, etc.. This is a powerful tool for getting everyone on the same page before any shooting starts.

2. Drive Website Traffic / Increase On-Line Sales...Pinterest offers free on-line permission based marketing of my images to a target audience. Carefully use of key wording and strong hashtags allow my images to be found by people who are looking specifically for what I am offering. I use Pinterest to get my fine art prints in front of buyers with back links to my on-line store. My images show up on Pinterest searches for Wall Art, Home Decoration Ideas, Custom Fine Art Prints, etc..Again, a very powerful tool.

3. Research...Pinterest is a great place to start when I am researching a location that I have never been before. A simple search of a place can result in hundreds of images that provide visual cues. I can see how other photographers have captured a place. What light can look like at certain times of day. I find inspiration from looking at the images of others. How did they create that image? What would I do different? What lenses will I bring? Again, often these images will link back to blog posts, and other sources of information useful in my research.

https://www.pinterest.com/allenmceachern/


5 Reasons For A Good Portrait...

By Allen McEachern.

A good portrait can do you a lot of favours. Ask yourself, when was the last time you updated your professional profile picture? Are you using an image from 10 years ago? Are people going to be surprised when they meet you in person? It might be time to update. Here are five reasons to do it now...

1. We all age, it's part of life. Not accepting this is a major mistake in business. Imagine you are to meet someone for a contract. You do your background and look into their on-line identity...usually accompanied by a photo or two...then you meet and the person looks nothing like their on-line portrait. Wow, you have aged...

2. People trust people who are confident. Show a strong, confident and current photo. Establish trust before you even meet.

3. Professional photographers will see things that you don't. Allowing someone trained in looking at people objectively might capture the true you. 

4. This one is a bit dark, but nonetheless true. Say you die tomorrow. Could happen. What will be the picture for your obituary? I know, crazy thought process, but listen...I have been contacted numerous times by grieving family members asking me to "photoshop" a picture for a funeral...something to think about.

5. A professional portrait for business is tax deductible. Engaging photographers helps the local economy.

Here is a portrait I recently shot for a member of the Save The Children Board of Directors


Three Images for Tourism Labelle

By Allen McEachern.

Over the last 3 months, I have been working slowly to produce images for la Municipalité de Labelle. Labelle is a small village in the Laurentian mountains of Quebec. The surrounding landscape is gorgeous, and outdoor activities are the main attraction. My mandate was to create two sets of 3 images for both summer & autumn. Here are the three they chose for autumn...also on display in the Labelle Tourism Info Centre in Labelle.


ABSTRACT NATURE - 11 IMAGES FOR EXHIBITION

By Allen McEachern

Following my failed crowd funding campaign, a number of people have contacted me to buy prints directly from the series. Click on the image below to link to the full series that I will present on July 30th at Les Mots Tremblant. 


Snow Polo Tremblant World Cup Photos

By Allen McEachern.

Snow Polo Tremblant World Cup, the inaugural match played between Team Canada and Team International on Lac Tremblant. Mont-Tremblant, Quebec. February 28, 2015. 


Audi Canada - Mont-Tremblant - Editorial / Corporate Photography

By Allen McEachern.

Audi Canada recently visited Circuit Mont-Tremblant for their week-long Audi Driving Experience. This bi-annual event puts you behind the wheel of some of the most exciting vehicles that Audi makes - R8, RS7, for example. In addition to getting to rip around at dizzying speeds, you also receive some great professional driving instruction. Which, all things considered, is a good thing. Erik Gauy, from Alpine Canada also came by to take some laps.

Insight Into Editorial Photography Rates

Are you curious about editorial photography? Have you ever tried to figure out what the going rates are for different international publications? You might want to have a look at http://whopaysphotogs.tumblr.com.  Whopaysphotogs relays information on editorial photography rates from around the globe. The information comes from individual photographer experiences. Interesting information. What do you think?

Tremblant Event Photography - Chambre De Commerce Pre-Gala

By Allen McEachern

Two of my favourite annual events to photograph are the Mont-Tremblant Chambre de Commerce Pre-Gala and following Gala d'Excellence. These two events are about a month apart. The Pre-Gala is a casual 5-7 cocktail where the finalists from various categories are revealed. The categories range from Employee of The Year to Business of The Year. The Gala d'Excellence is a more formal affair, with each year having a specific theme. Last year was the 1920's, this year is a Masked Ball. The winners of each category will be announce and honoured for their achievements and contributions to the community. I enjoy these events because of the members of the CCM-T. Mont-Tremblant is a small community, with a tight business network. Many of the members have known each other since grade school. The dynamic is fun, relaxed, but business like. This relaxed approach to business networking is great. People are more at ease, which creates more opportunity to connect.  Below are a few shots from the night. There are many more of my photos from the night on the CCM-T Facebook page.

 

Mont-Tremblant Photographer & Karen Sampson

By Allen McEachern

 

Someone once asked me what my elevator pitch was. I replied..."I help companies of all sizes visually communicate their brands, products, and services with their current, and potential clients." This past week I had the wonderful experience of helping a Mont-Tremblant based small business owner visually communicate. Meet Karen Sampson. Karen is a dynamic person in almost constant motion. She teaches swimming to my children, that is how we met. Karen also gives numerous outdoor aerobic classes at Domain St.Bernard throughout the week. I joined  her to documented two of her classes. My mandate was to create a series of images that Karen could use in her social media marketing. My focus was on the diversity of her clientele, the natural beauty of where she teaches and to capture a few great shots of her in motion, along  with a headshot or two. 

Senior Portraits for Timbercreek

By Allen McEachern

Meeting people is one of the elements of photography that I love. Back in July of this year, I had a contract with a company called Timbercreek. Timbercreek owns and operates a number of senior residences, one of which is in St.Leonard, Quebec. Part of my mandate was to shoot a series of natural light portraits of some of the residence. Here are a few of my favourites.

10 Things I Love About Being a Commercial Photographer

By Allen McEachern

July 4, 2014, marked the ten year anniversary of when I registered Allen McEachern Photography as a business in Quebec. Looking back on those ten years I realized what it is that I love about commercial photography, or, what has kept me going. Here they are:

1. A Love of People. As a commercial photographer, I get to meet, collaborate, direct, and react to some very interesting and talented people. From heads of states, to celebrities, to every day folks, photography has put me in front of many people I would normally never had met.

2. Problem Solving. Common sense, and experience are powerful together. Every photography contract, assignment, call it whatever, comes with unique challenges that require individual solutions. I love the daily challenge of solving these problems both through planning, as well as on the fly as they arise. 

3. International Events. Shooting international sporting competitions is one of the biggest joys I take from working as a photographer. International media to speak with, compare notes, the fans, and access to world class athletes all combine to create something dynamic. Not to mention the precision, beauty, and excellence of professional athletes in motion.

4. Visual Communication. Capturing a moment is one thing. Telling the story that surrounds that moment is another. Being able to visually communicate with a viewer I think is the reason we are there. 

5. Creative Collaboration. When I work, I may appear to be working alone, but I am often not. Take for example runway fashion. I love to shoot runway because I am looking at the finished product in all senses. The design of the clothing, the craftsmanship of the garment, the hair and make-up on the model, the lighting, the decor, the sound, and so on. All of these elements combine to add a bit more to the final product. I love shooting fashion for this collaboration.

6. Physical Work. Never let anyone tell you photography is not physical. Often we work building sets, painting, setting up rigging, lighting, remote power generators, walking into remote locations with many kilos of gear on our backs. Look at photography and try to figure out how the shot was made. Think rock climbing. I love the physical challenge.

7. Travel. Who doesn't like to travel? I have to admit, this was one of the things I thought I would do more of, but the market has changed a bit. I still get to travel a few times a year for assignments, contracts, but nothing compared to the stories I heard from guys in the 70's and 80's. The beauty of travel is being able to take great shots, meeting new people, and the visual stimulation that comes from experiencing new surroundings.

8. Lifestyle. I have a family, wife, and three kids. We live in Mont-Tremblant, Quebec. The largest ski resort in Eastern North America is five minutes from my house. Often, on non shooting days in the winter, my wife and I take an hour or two to get about 5-7 runs in after we get the kids out to school. Not many people I know working traditional 9-5 can not do this. Photography has given me a very flexible schedule and the time to do the things that make us happy for which I am grateful!

9. Technology. I am not a geek! But I love new glass, updated camera systems, new software, gadgets, apps, and so forth. I don't go too crazy, but you need to keep up to what is happening.

10. Client Satisfaction. Photography is a great gift when done well. Delivering a completed job to a client can often be very rewarding, especially if prints or similar products are involved. We sometimes loose this with electronic delivery, but even then the same sentiment is alive. As photographers we are often working individually within a team. When the photo looks good, we all look good. The pressure can be great at times, the release is hearing the sincerity of a client's approval.

Food!

By Allen McEachern

Shot for an editorial in Mont-Tremblant, Quebec. 

Ford - Face à Face - Celebrity Hockey Match - Centre Bell

By Allen McEachern.

Marche Jean-Talon, Montreal

Audi Driving Experience - Estérel, Quebec

The Audi Winter Driving Experience featuring the 2014 Audi S4 and S5. Multiple course layouts right on Lac Masson. Shot for Audi Magazine / Audi Canada.

2014 FIS SNOWBOARD WORLD CUP - SLOPESTYLE

Slopestyle - Stoneham

2014 FIS SNOWBOARD WORLDCUP - HALFPIPE FINALS

Halfpipe Finals - Stoneham

2014 FIS SNOWBOARD WORLDCUP - BIG AIR

Big Air - Quebec