By Allen McEachern.
Pinterest offers the commercial photographer a unique, and powerful tool. Here are three ways that I use Pinterest in my business mix.
1. Create Inspiration / Mood Boards...I use Pinterest to create private mood boards to share images with clients and other team members. These private boards allow me to share images that I like, and that match what the client is describing. The client also shares what they like, what they want to create, sets that match their ideas, etc.. This is a powerful tool for getting everyone on the same page before any shooting starts.
2. Drive Website Traffic / Increase On-Line Sales...Pinterest offers free on-line permission based marketing of my images to a target audience. Carefully use of key wording and strong hashtags allow my images to be found by people who are looking specifically for what I am offering. I use Pinterest to get my fine art prints in front of buyers with back links to my on-line store. My images show up on Pinterest searches for Wall Art, Home Decoration Ideas, Custom Fine Art Prints, etc..Again, a very powerful tool.
3. Research...Pinterest is a great place to start when I am researching a location that I have never been before. A simple search of a place can result in hundreds of images that provide visual cues. I can see how other photographers have captured a place. What light can look like at certain times of day. I find inspiration from looking at the images of others. How did they create that image? What would I do different? What lenses will I bring? Again, often these images will link back to blog posts, and other sources of information useful in my research.