Montreal Corporate Portrait Photographer
By Allen McEachern.
Photographing people is something that took me a while to get comfortable doing. Walking into a room, putting up a set, lights, camera, etc., is the easy part, the technical part. You either know how or you don't. Anyone can learn this. The real trick is interacting with the people that I will photograph. As a photographer I need to be able to make my subjects feel relaxed, make them feel comfortable, to be themselves. I need to recognize their physical features, positioning them to maximize the good, and to minimize the bad. Everyone is different. Everyone is someone. My reward is when they look at their photo and say, "yes, that's me". Below are a few portraits I recently created for a land surveying firm. The images will be used on their company website, and for individual social media profile pictures.
3 Ways for Photographers to Use Pinterest
By Allen McEachern.
Pinterest offers the commercial photographer a unique, and powerful tool. Here are three ways that I use Pinterest in my business mix.
1. Create Inspiration / Mood Boards...I use Pinterest to create private mood boards to share images with clients and other team members. These private boards allow me to share images that I like, and that match what the client is describing. The client also shares what they like, what they want to create, sets that match their ideas, etc.. This is a powerful tool for getting everyone on the same page before any shooting starts.
2. Drive Website Traffic / Increase On-Line Sales...Pinterest offers free on-line permission based marketing of my images to a target audience. Carefully use of key wording and strong hashtags allow my images to be found by people who are looking specifically for what I am offering. I use Pinterest to get my fine art prints in front of buyers with back links to my on-line store. My images show up on Pinterest searches for Wall Art, Home Decoration Ideas, Custom Fine Art Prints, etc..Again, a very powerful tool.
3. Research...Pinterest is a great place to start when I am researching a location that I have never been before. A simple search of a place can result in hundreds of images that provide visual cues. I can see how other photographers have captured a place. What light can look like at certain times of day. I find inspiration from looking at the images of others. How did they create that image? What would I do different? What lenses will I bring? Again, often these images will link back to blog posts, and other sources of information useful in my research.
Festival Mode et Design - Day 4 Highlights
By Allen McEachern.
Photo highlights from the final day of the Festival Mode et Design Montreal. #FMD15
Festival Mode et Design Montreal - Day 3
By Allen McEachern.
Photo highlights from the Passerelle Casino de Montreal - #FMD15
Insight Into Editorial Photography Rates
Are you curious about editorial photography? Have you ever tried to figure out what the going rates are for different international publications? You might want to have a look at http://whopaysphotogs.tumblr.com. Whopaysphotogs relays information on editorial photography rates from around the globe. The information comes from individual photographer experiences. Interesting information. What do you think?
Portrait - Mark Rubenstein - President & CEO Alpine Canada Alpin
Shot on location for Audi Canada at Belle Neige in Val-Morin, Quebec. December 28th, 2013. © Allen McEachern.
CRU
Cru is a blog. A collection of assignment and personal work, interests, and information.
