Montreal Commercial Photographer

Urban Mobility - A 3 Season Corporate Stock Shoot for the ARTM

During the Summer, Autumn, and Winter of 2017, I had the great pleasure and honour of creating a corporate image bank for the then newly formed Autorité Régionale de Transport Métropolitain (ARTM). This one mother agency consolidated 35 separate transportation agencies in to one large company. With no existing image licenses under the new corporate identity, the ARTM hired me to create a body of work which they could draw upon for their marketing and communications. All of the images that I created were shot on location, were not staged, and had to be free from identifiable people and company logos. This is exactly my wheelhouse. The main themes were interconnectedness, urban mobility, active communities, and usability. Here are few of my favourites from the 1200 images I submitted to them.

Movin'On 2018 by Michelin - My Top Five Images

Last week Montreal hosted the 21st edition of Michelin's conference on global mobility - Movin'On. This three day event is produced by C2 Montreal. Movin'on brings global leaders in the transportation industry together for dynamic talks and networking activities. My role is to capture images of all the main speakers. My images are used for media hand outs, social media, and of course, by Michelin in their marketing and promotion efforts. Here are my top 5 images selected from over 15000 captures. (Click on the images for a larger view and captions)

A Week Long Shoot in Panama for Traffic Coffee

By Allen McEachern.

Some of my favourites from my recent trip to Bouquete, Panama + Playa Venao, Panama.

Photo Content for Small Business Marketing

By Allen McEachern.

Content is king and it is everywhere. Content marketing is essential for small business to be found in today's digital market place. Our clients, new, existing, and potential, all interact with content across a multitude of platforms - Instagram, Facebook, LinkedIn, Twitter, Pinterest, our websites, blog posts, search engines, and the list goes on... Adding strong visual content to our marking mix can dramatically enhance the chances of being found by clients, and more importantly remembered; or even better, having our content shared. 

Small business owners can use photography to their benefit. Here is a great example. Haricot Traiteur in Montreal has hired me a few times now to create content for their marketing. In one day we created multiple images that were used throughout a six month period - Facebook posts, portfolio updates, email marketing etc.

One day of photography = six months of content. Do you want to learn more about how photography can help your business be found, be remembered? Contact me to find out how I can help you. Follow me on Instagram to see how I am helping small businesses become discoverable.

New Portraits

By Allen McEachern.

A few new additions to my People Portfolio. 

Normand Laprise of ToquéPatrice Demers of Patrice Patissier

Canada's 100 Best Restaurants - Photos By Allen McEachern

By Allen McEachern.

During the dark winter days of January I was engaged by Canada's 100 Best Restaurants Magazine to complete an assignment to cover restaurants in Montreal and area for inclusion in this year's publication. My mandate was to create a mix of editorial style images of food, dinning room interiors, and portraits. I had the great pleasure of meeting and working with some of the most front facing culinary professionals in Montreal. The final ranking results are in, the winners announced, and my photos are live and published. Here are a few of my favourite shots and links to their position on Canada's 100 Best Restaurants.

#2 Toqué! - http://canadas100best.com/no-2-toque-2017/

#3 Joe Beef - http://canadas100best.com/no-3-joe-beef-2017/

#22 Cabane à Sucre au Pied de Cochon - http://canadas100best.com/no-22-cabane-a-sucre-2017/

#38 Maison Boulud - http://canadas100best.com/no-38-maison-boulud-2017/

#56 - Le Club Chasse et Pêche - http://www.leclubchasseetpeche.com

A CEO, The Best Chocolate, & Viral Fitness

Three new additions to my portrait portfolio. Mark Weinberger - CEO of Ernst & Young, Christine Blais - World Champion of Chocolate, and Marc Fitt - International fitness model and viral personal brand.

Leave A Branded Item Behind

By Allen McEachern.

Photography is a very competitive business with many great photographers all going after the same clients. Often, the contracts go to the photographers whom not only know how to shoot, but who also know how to stand out and get noticed. A simple way to be remembered is to leave the client with something that contains your branding. One item that I currently use is a branded pen / USB combination. My supplier is USB Memory Direct. I like the pen / USB combo because it is a useful item that won't just be trashed at the end of the day. I use these to deliver back up images, small sample portfolios, bio info, etc..... Getting noticed is the start, being remembered is the road to being hired when the right job comes along. Leave something behind. 

Joseph C. Papa - Chairman & CEO, Valeant Pharmaceuticals International

By Allen McEachern.

C2 Montreal 2016 Photo Highlights

By Allen McEachern.

AMT - Inauguration du Centre de Maintenance Lachine

By Allen McEachern.

Montreal Portrait Photographer

By Allen McEachern.

Happy 2016...A New Year...A New Portrait.

Why not start the year by updating your professional portrait? A strong confident image of yourself to let everyone know you mean business. :)

Remember Montreal Fashion Week?

By Allen McEachern.

Over the 10 years that I covered Montreal Fashion Week, my favourite venue was the Imperial Theatre downtown Mtl. The lighting was awesome, as was the ambience. The audience was smaller, and more associated with the fashion industry. Here is a shot from one of those shows...Helmer, March 21, 2007. Enjoy! For more visit  http://bit.ly/Montreal-Fashion-Week

3 Ways for Photographers to Use Pinterest

By Allen McEachern.

Pinterest offers the commercial photographer a unique, and powerful tool. Here are three ways that I use Pinterest in my business mix.

1. Create Inspiration / Mood Boards...I use Pinterest to create private mood boards to share images with clients and other team members. These private boards allow me to share images that I like, and that match what the client is describing. The client also shares what they like, what they want to create, sets that match their ideas, etc.. This is a powerful tool for getting everyone on the same page before any shooting starts.

2. Drive Website Traffic / Increase On-Line Sales...Pinterest offers free on-line permission based marketing of my images to a target audience. Carefully use of key wording and strong hashtags allow my images to be found by people who are looking specifically for what I am offering. I use Pinterest to get my fine art prints in front of buyers with back links to my on-line store. My images show up on Pinterest searches for Wall Art, Home Decoration Ideas, Custom Fine Art Prints, etc..Again, a very powerful tool.

3. Research...Pinterest is a great place to start when I am researching a location that I have never been before. A simple search of a place can result in hundreds of images that provide visual cues. I can see how other photographers have captured a place. What light can look like at certain times of day. I find inspiration from looking at the images of others. How did they create that image? What would I do different? What lenses will I bring? Again, often these images will link back to blog posts, and other sources of information useful in my research.

https://www.pinterest.com/allenmceachern/


Remember Montreal Fashion Week?

By Allen McEachern.

Do you remember Montreal Fashion Week? Here is a shot from one of the last editions before La Semaine de Mode de Montréal stopped....Click on the image or http://bit.ly/Montreal-Fashion-Week to see more from my 10 years of photographing this bi-annual event as one of the official photographers...enjoy!

A Powerful Marketing Tool for Photographers

By Allen McEachern.

I have been working as a commercial photographer since July 2004. I have been using Photoshelter as one of my business tools since 2005. Originally, Photoshelter launched as a searchable on-line storage / archive coupled with an image stock agency. Today, Photoshelter offers on-line storage for serious photographers. Their site is searchable by keyword, so buyers can find your images. Here are some of the other things that I love about using their platform in my business mix...

1. Client Proofing Galleries...proofing galleries that I can share with multiple people. Each person has a login and their choices are unique. I can then review all the selected images - seeing which choices are mutual.

2. Image Delivery...I use Photoshelter to share images with clients through galleries. All the images can be downloaded in a batch or individually. There are multiple file sizes available, each automatically generated from my master file. This saves a lot of time when multiple people need access to the images.

3. Unlimited Searchable On-line Storage...all pro accounts come with unlimited storage. I can upload my entire archive and remotely access it anywhere in the world. RAW, TIFF, JPEG, PSD, etc. etc.

4. Customizable Website Templates... Photoshelter offers a lot of template options for websites. I can have a custom domain name, or a hosted domain with Photoshelter. Personally, I use this option as a add on to my portfolio site, a keyword searchable archive with a e-commerce back-end. http://archive.allenmceachern.ca 

5. On-line Store...I use Photoshelter to sell images, prints, and digital downloads of rights managed stock. Clients can order prints and check out. Clients can license images and check out. There are so many options for print vendors and products. My store is always open, and it is global.

These are only a few of the many powerful features available to professional photographers via Photoshelter. If you would like to find out more please click this affiliate link to learn more.

http://www.photoshelter.com/referral/AL6MC9BK5Y

NOVEMBER PRINT SALE

By Allen McEachern.

Are you looking for limited edition photography prints for your home or office? Have you started your Christmas shopping early? All Landscape and Abstract Nature prints are 20% off for the rest of November. Visit the gallery by clicking here....and enter PROMO CODE: YJYLMQ2 when you check out.

5 Reasons For A Good Portrait...

By Allen McEachern.

A good portrait can do you a lot of favours. Ask yourself, when was the last time you updated your professional profile picture? Are you using an image from 10 years ago? Are people going to be surprised when they meet you in person? It might be time to update. Here are five reasons to do it now...

1. We all age, it's part of life. Not accepting this is a major mistake in business. Imagine you are to meet someone for a contract. You do your background and look into their on-line identity...usually accompanied by a photo or two...then you meet and the person looks nothing like their on-line portrait. Wow, you have aged...

2. People trust people who are confident. Show a strong, confident and current photo. Establish trust before you even meet.

3. Professional photographers will see things that you don't. Allowing someone trained in looking at people objectively might capture the true you. 

4. This one is a bit dark, but nonetheless true. Say you die tomorrow. Could happen. What will be the picture for your obituary? I know, crazy thought process, but listen...I have been contacted numerous times by grieving family members asking me to "photoshop" a picture for a funeral...something to think about.

5. A professional portrait for business is tax deductible. Engaging photographers helps the local economy.

Here is a portrait I recently shot for a member of the Save The Children Board of Directors


Three Images for Tourism Labelle

By Allen McEachern.

Over the last 3 months, I have been working slowly to produce images for la Municipalité de Labelle. Labelle is a small village in the Laurentian mountains of Quebec. The surrounding landscape is gorgeous, and outdoor activities are the main attraction. My mandate was to create two sets of 3 images for both summer & autumn. Here are the three they chose for autumn...also on display in the Labelle Tourism Info Centre in Labelle.


Festival Mode et Design - Day 4 Highlights

By Allen McEachern.

Photo highlights from the final day of the Festival Mode et Design Montreal. #FMD15