Montreal corporate event photographer

C2 Montreal 2019

By Allen McEachern

C2 Montreal wrapped last Friday night. This year marked my 7th edition as one of the official photographers of C2. My role in this edition was to cover the speakers and events of the Cabaret venue. Great master classes and tons of insight into the trends of today and tomorrow. Here are a few of my favourite images from #C2M19.

Urban Mobility - A 3 Season Corporate Stock Shoot for the ARTM

During the Summer, Autumn, and Winter of 2017, I had the great pleasure and honour of creating a corporate image bank for the then newly formed Autorité Régionale de Transport Métropolitain (ARTM). This one mother agency consolidated 35 separate transportation agencies in to one large company. With no existing image licenses under the new corporate identity, the ARTM hired me to create a body of work which they could draw upon for their marketing and communications. All of the images that I created were shot on location, were not staged, and had to be free from identifiable people and company logos. This is exactly my wheelhouse. The main themes were interconnectedness, urban mobility, active communities, and usability. Here are few of my favourites from the 1200 images I submitted to them.

Movin'On 2018 by Michelin - My Top Five Images

Last week Montreal hosted the 21st edition of Michelin's conference on global mobility - Movin'On. This three day event is produced by C2 Montreal. Movin'on brings global leaders in the transportation industry together for dynamic talks and networking activities. My role is to capture images of all the main speakers. My images are used for media hand outs, social media, and of course, by Michelin in their marketing and promotion efforts. Here are my top 5 images selected from over 15000 captures. (Click on the images for a larger view and captions)

A Week Long Shoot in Panama for Traffic Coffee

By Allen McEachern.

Some of my favourites from my recent trip to Bouquete, Panama + Playa Venao, Panama.

C2 Montreal 2017 Photo Highlights

By Allen McEachern

Over the past five years, I have had the tremendous pleasure to be one of the official photographers of C2 Montreal. Every spring I look forward to the week of C2. The content, space, participation, and logistics of this project are impressive. As one of 5 photographers my take is limited to the main conferences and general movement from place to place. Here are some of my favourite images from C2 Montreal 2017. 

3 Reasons Why You Need A Good Portrait

By Allen McEachern.

Who doesn't have a social media account today? Are you representing a business? Are you a professional? An entrepreneur? When was the last time that you made an objective review of the images you present of yourself on-line? It might be time to enlist the services of a professional photographer to help streamline your image. Here are three ways that a good portrait works to your benefit.

1. A strong confident portrait is often the first impression others get of us. How many times have you been contacted by someone you don't know? How many of us go and search the person on the internet? We look for a picture, make our impressions. People in business need to be in control of their image. A current, professional portrait is a good way to stay ahead.

2. A professional portrait does not have to be a boring headshot. This is a great opportunity for you to take charge and control the message, to sculpt the opinion that other people form about you. Get creative, let your personality shine. Be yourself. It will work in your favour.

3. Portraits add a human element to the buying process. Like true horror, what we do not see is often more scary than what we do see. Show people your confidence. Make you and your staff available to be seen. Make a human link by showing yourself. Remember, a website is always open for business. Putting a good portrait on your about page can make sure there is someone in the store at all hours.

Photographing Big Corporate Events

By Allen McEachern.

Photographing large, multi-day corporate events is something I truly love to do. The combination of all the moving parts that make these events so amazing also offer a lot of visual stimulation and inspiration for me. Large scale production - lights, sound, sets, talented and interesting speakers, access to industry leaders, creative spaces, other production teams, tons of people, networking, movement, working as a team, 12+ hour days, working closely with clients, sending images to media in almost real time, seeing your work live beyond the event, capturing a moment, sculpting a message...all of this without loosing site of why I am there...to create strong, clean, visually engaging creative content to help my client market, promote, share, sell, and explain. Do you attend large corporate events? What are your thoughts and experiences? Below are a few of my favourite images from events I photographed in 2016.

Pro Camera Equipment - Own vs. Rent

By Allen McEachern.

Owning and maintaining a professional camera kit is expensive. Camera technology in my opinion makes a big step forward every two to three years. I plan my upgrades around this schedule. Considering the price of the professional Canon and Nikon Digital Single Lens Reflex (DSLR) these days, costs can add up very quickly. Add to this increased memory - CF cards as well as hard drives, and upgrades become an anticipated and planned for cost of doing business. Lets say for argument sake, $5000-$14 000 every two - three years, just for cameras and memory. What part of the budget is left for lenses? Again, in my opinion, lens technology moves slower than camera tech. Lenses should need to be updated much less often. 

All this to answer a question I am asked a lot...update camera or lenses or both? My response, get on a schedule of camera updates every 2-3 years. Sell your old cameras to off-set the upgrade costs. Buy used if you can. Decide if you need the top of the line cameras. Next, look at what you shoot. What lenses do you use the most? What subject matter do you shoot the most? Portraits? Landscapes? Sports? Or a mix of subjects. The idea with lenses is to build a base kit that covers your needs. Personally I have the following...85mm f1.2, 100mm Marco f2.8, 16-35mm f2.8, 24-70mm f2.8, 70-200mm f2.8, 1.4 Extender, 2x Extender. I have a useful mix of specialty lenses (85mm & 100 Macro) plus a standard selection of zooms and extenders. This kit allows me to shoot almost everything that I regularly cover. Now, what about the add on's that we occasionally need? One word, RENT! Renting is a great way to stay asset light and expand your kit as you need it. I would argue that it helps to keep costs down. A rental costs money, but this should be part of your billing if you are operating properly. Imagine a 200mm f2 (awesome lens that I regularly rent). The cost of this lens is about $7500 +/-. How often will I need this lens? How else could I use $7500? How much more insurance will I need to cover this one piece if I owned it?

My point is, save your money. Buy what you need, when you can afford it and pay with cash you have. Rent the equipment that you require to fill in the holes in your kit, when you need them. I see photographers going out of business, drowning in debt, trying to keep up. Appearances are important, looking professional is important, being business savvy is a skill. Buy used, build a base kit of lenses, rent what you need when you need it. What are your thoughts on this?

Leave A Branded Item Behind

By Allen McEachern.

Photography is a very competitive business with many great photographers all going after the same clients. Often, the contracts go to the photographers whom not only know how to shoot, but who also know how to stand out and get noticed. A simple way to be remembered is to leave the client with something that contains your branding. One item that I currently use is a branded pen / USB combination. My supplier is USB Memory Direct. I like the pen / USB combo because it is a useful item that won't just be trashed at the end of the day. I use these to deliver back up images, small sample portfolios, bio info, etc..... Getting noticed is the start, being remembered is the road to being hired when the right job comes along. Leave something behind. 

C2 San Francisco + EY Winning Through Disruption

By Allen McEachern.

I recently had the great pleasure to travel to San Francisco to photograph a 4 day C2 Montreal event produced exclusively for the global accounting firm Ernst & Young. Here are a few of my favourites from day 3 and 4.

Snow Polo Tremblant Semi Final & Final Photos

By Allen McEachern.

Laurentian Corporate Retreat

By Allen McEachern

Late last week I had a wonderful day of work with the international staff of Mirasee. Mirasee teaches internet marketing and social media skills to business of all sizes through an on-line subscription based platform.  An innovative company that employs remote workers from around the world. They all came together north of Mont-Tremblant at Blueberry Lakes in Labelle for a week of training, team building, and conversation. I joined up with them for a day of corporate portraits, head shots, team photos, and to create an image bank of technology themed marketing visuals. Here are a few of the portraits.

Remember Montreal Fashion Week?

By Allen McEachern.

Over the 10 years that I covered Montreal Fashion Week, my favourite venue was the Imperial Theatre downtown Mtl. The lighting was awesome, as was the ambience. The audience was smaller, and more associated with the fashion industry. Here is a shot from one of those shows...Helmer, March 21, 2007. Enjoy! For more visit  http://bit.ly/Montreal-Fashion-Week

Donating Photography - Working With Charities

By Allen McEachern.

Relais Pour La Vie - Mont-Tremblant. Canadian Cancer Society.

Relais Pour La Vie - Mont-Tremblant. Canadian Cancer Society.

Non-profit organizations sometimes approach me asking for a donation of my commercial photography services. I often say yes, but I do have a structured approach. Here are the main points to consider...

1. Charities operate with very limited budgets. Volunteers and donations are what help these organizations maximize the use of the funds for the people they help. Adding commercial photography greatly increases the organizations brand, market presence, and advertising. Additionally, it helps in their internal communications and community relations. I try to align myself with projects that match my personal values. Sometimes it is ok to say no. Try to refer someone else if you are not available.

2. ROI - Return on investment. In this case, time. Through the organizations I work with I have meet numerous people I would not regularly have access to. Business leaders, other professionals, politicians, celebrities, and so forth. The amount of business generated from these contacts is often substantial. Additionally, increased visibility for my brand comes from on site branding at events, publication of my logo in printed communications, local and national media coverage, photo credits, publication in the annual report, etc, etc, etc. You get the point. The returns are often much larger than the donation.

3. It feels good. Taking a positive, active role in your community is hugely rewarding. Giving of your time and of your expertise can greatly enhance the lives of others. Working alongside like minded individuals creates a silent bond that follows you all year as you interact with your community. I highly recommend getting involved.

Personally, I try to be involved at least once per quarter with a non profit organization. I work with charities that help underprivileged children (something close to my heart), with the Canadian Cancer Society, and with foundations that ease the transit from life to death. What ever you choose, getting involved can have a huge impact on both the organization, and yourself.

 

3 Ways for Photographers to Use Pinterest

By Allen McEachern.

Pinterest offers the commercial photographer a unique, and powerful tool. Here are three ways that I use Pinterest in my business mix.

1. Create Inspiration / Mood Boards...I use Pinterest to create private mood boards to share images with clients and other team members. These private boards allow me to share images that I like, and that match what the client is describing. The client also shares what they like, what they want to create, sets that match their ideas, etc.. This is a powerful tool for getting everyone on the same page before any shooting starts.

2. Drive Website Traffic / Increase On-Line Sales...Pinterest offers free on-line permission based marketing of my images to a target audience. Carefully use of key wording and strong hashtags allow my images to be found by people who are looking specifically for what I am offering. I use Pinterest to get my fine art prints in front of buyers with back links to my on-line store. My images show up on Pinterest searches for Wall Art, Home Decoration Ideas, Custom Fine Art Prints, etc..Again, a very powerful tool.

3. Research...Pinterest is a great place to start when I am researching a location that I have never been before. A simple search of a place can result in hundreds of images that provide visual cues. I can see how other photographers have captured a place. What light can look like at certain times of day. I find inspiration from looking at the images of others. How did they create that image? What would I do different? What lenses will I bring? Again, often these images will link back to blog posts, and other sources of information useful in my research.

https://www.pinterest.com/allenmceachern/


Searchable Photography Archive

By Allen McEachern.

A keyword searchable image bank for rights managed photo stock and fine art prints.


Festival Mode et Design Montreal - Day 3

By Allen McEachern.

Photo highlights from the Passerelle Casino de Montreal - #FMD15


FESTIVAL MODE ET DESIGN MONTREAL - DAY 2

By Allen McEachern.

Photo highlights from day 2 of the Festival Mode et Design Montreal.

Festival Mode et Design Montreal - Day 1

By Allen McEachern.

Photo highlights from day one of the Festival Mode et Design Montreal.

C2-MONTRÉAL DAY THREE PHOTOS + PARTY

By Allen McEachern.